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    Head of Social Media

    Seeking your next Head of Social Media opportunity within the global iGaming industry?

    Look no further! Our client, a well-known iGaming operator based in San Jose is searching for their next Head of Social Media.

     

    Responsibilities:

    • Drive the overall social media strategy, creativity, and execution in alignment with the overarching marketing strategy across various verticals.
    • Partner with diverse teams to develop and implement multi-channel campaigns effectively.
    • Build and lead a high-performing team of social media and community managers, ensuring top-tier strategy and execution.
    • Analyze social media performance and optimize campaigns using A/B tests and insights from analytics to enhance customer engagement and revenue.
    • Manage budgets and deliver weekly, monthly, and quarterly reports on social media performance against KPIs.
    • Stay abreast of emerging social media trends and recommend innovative initiatives to improve strategies and audience engagement.

    Requirements:

    • 8+ years in social media for iGaming, covering sports, casino, lottery, and crypto sectors.
    • Strong theoretical and practical knowledge of content marketing and optimizing social media platforms for branding and marketing.
    • Results-driven, with a keen focus on testing, optimizing, and improving strategies continuously.
    • Proven ability to manage multiple high-priority projects efficiently in fast-paced environments.
    • Skilled in team building and fostering creative collaboration within a company.
    • Holds a Bachelor’s degree in business administration or marketing, fully proficient in English.

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