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    Head of SEO

    BettingJobs are currently seeking a Head of SEO for an innovative iGaming company in their Manchester office. The Head of SEO will be responsible for developing innovative pathways for players to discover the brands, fine-tuning existing tools for maximum impact and educating teams on the latest SEO best practices.

    This role would be well-suited to an experienced SEO professional with experience working within the online gaming industry, ideally with a focus on the UK market.

     

    Responsibilities: 

    • Coordinate, plan, develop and implement optimisation strategies that increase the company’s search engine results rankings which ultimately lead to new user acquisitions.
    • Define and own the SEO product roadmap and lead execution, delivering great user experiences to both our natural search users and search engines.
    • Manage and drive the product development process from idea to production for new products and feature launches.
    • Perform on/off-page SEO audits, competitor analysis, and identify areas for improvement.
    • SEO keywords and topic analysis to use throughout our website to promote each of our products.
    • Run technical SEO audits and align with the related teams to guarantee the site is compliant with the latest best practices.
    • Set measurable goals that demonstrate improvement in marketing efforts.
    • Monitor daily performance metrics to understand SEO strategy performance.
    • Maintain content planner, ensuring content and comms activities are aligned to corporate priorities.
    • Liaise with developers and internal teams to troubleshoot issues.
    • Research the external resources which contribute value to increasing search visibility
    • Reporting regularly on search performance.
    • Research SEO trends and share across teams.

     

    Requirements:

    • Experience in a senior SEO focussed position
    • Strong knowledge of the iGaming industry in the UK
    • Detailed knowledge of online casino would be a significant advantage
    • Solid understanding of content marketing, outreach, and link acquisition strategies.
    • Excellent leadership skills with experience managing and growing a team.
    • Commercially savvy.

     

     

     

     

     

     

    Consultant

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