BettingJobs are currently seeking a Head of Player Marketing & Loyalty for an established supplier to the iGaming industry. The role will be based in Yerevan.

Key Responsibilities:

• Campaign management: plan and execute game launch campaigns, seasonal promotions, and network-level activities across both Live and RNG portfolios to drive player awareness and engagement across brands
• Co-branded marketing: collaborate with B2B partners to drive player acquisition, engagement, and retention through co-branded promotions and advertising
• Promotion & bonus activities (B2B): define and optimize promo mechanics such as jackpots, tournaments, challenges, and retention offers tailored to different game types
• Loyalty & engagement programs: design and evolve loyalty systems and player journeys that increase lifetime value and deepen brand affinity
• Performance tracking: analyse campaign and promo effectiveness, player behaviour, and ROI to continuously improve marketing efforts
• Cross-functional collaboration: work closely with Product, Studio, and Commercial teams to ensure alignment on content, campaign timing, and strategic goals
• Creative & content oversight: drive the development of creative assets, marketing copy, and in-game messaging in partnership with design and content teams

Requirements:

• 5+ years of experience in iGaming, with a strong focus on player marketing, campaign management, or retention strategy
• Deep understanding of promotional tools and player behaviour in online casino environments
• Proven track record of managing impactful campaigns and driving user engagement through operators or aggregators
• Strong analytical skills with experience in campaign performance tracking and player segmentation
• Excellent collaboration and communication skills, especially when working across commercial, creative, and product teams
• Excellent verbal and written communication in English; fluency in Armenian is an advantage