BettingJobs are working with an innovative online casino and bingo brand, who are looking to hire a Head of Media to join their team in London.

Responsibilities:

• Manage relationships with UK and CAD media planning and buying agencies, including finding potential local partners for CAD media buying.
• Monitor and evaluate agency performance against targets, driving improvements in campaign efficiencies.
• Lead annual planning processes for UK/CAD marketing strategies and assist global market strategies.
• Oversee monthly media planning and analysis for UK/CAD markets, including ATL campaigns.
• Develop CAD brand media strategy in collaboration with the brand team.
• Manage UK and CAD TV plans and annual media budgets.
• Investigate opportunities for brand partnerships and sponsorships.
• Monitor market activities and regulatory constraints, translating them into relevant media briefs.
• Prepare post-campaign analysis and develop standardized agency processes.
• Evaluate agency effectiveness and run media agency pitches as necessary.
• Implement global media auditing processes, starting with UK and CAD in 2024.

Requirements:

• 5+ years’ experience in a senior media role for a media agency or client.
• Proven track record in B2C marketing growth with successful global media strategy implementation.
• Experience in e-commerce or gaming industry preferred.
• Familiarity with high-performance startup culture.
• Proficiency in managing media and auditing agencies and delivering successful ATL campaigns.
• Understanding of ATL measurement tools and reporting.
• Excellent communication and teamworking skills.
• Strong organizational skills and ability to manage multiple projects.
• Knowledge of global media landscape and trends preferred.
• Strong analytical and reporting skills, experience in mixed marketing modeling a plus.