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    Head of Marketing – iGaming

    BettingJobs are working with a Globally successful entertainment company, launching regulated market sports betting & Casino gaming offering within the UAE, they are looking to add a Head of Marketing (iGaming) to their team in Abu Dhabi.


    • Evaluate and develop marketing strategies, including social media and content marketing, and advertising campaigns.
    • Plan and coordinate marketing efforts efficiently.
    • Conduct thorough market analyses to gauge demand for products and services.
    • Understand and utilize key marketing performance metrics and tracking tools for research, forecasts, competitive analysis, and consumer trends.
    • Communicate marketing plans effectively to internal and external stakeholders.
    • Collaborate with finance team to advise on marketing budget and manage it effectively.
    • Build company and brand awareness and establish positioning in the market.



    • iGaming experience required.
    • Minimum 5 years marketing experience, ideally in gaming or UAE/Middle East.
    • Understanding of UAE culture and sensitivities.
    • Strong communication, decision-making, and interpersonal skills.
    • Bachelor’s degree in Marketing, Advertising, Communications, or related field required; Master’s preferred.
    • Proficiency in English is required, proficiency in Arabic is preferred.

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