BettingJobs is currently hiring for a leading gambling operator looking to a Head of Marketing for Sweden based in Sweden.

Key Responsibilities:

• Develop and execute state-of-the-art marketing strategies for online and offline campaigns, acquisition funnels, and branding initiatives specific to the Swedish market
• Lead marketing planning, budgeting, and performance tracking in alignment with executive leadership
• Drive penetration strategies for the company through innovative approaches tailored to Swedish consumer behaviour and regulatory frameworks
• Leverage your professional network to unlock high-impact partnerships, media opportunities, and industry insights across the global iGaming landscape
• Establish, monitor, and optimize KPIs across all marketing functions to ensure performance-driven campaigns
• Direct and empower internal marketing teams, including:
  • SEO strategy & implementation
  • Media Buying & Planning
  • Affiliate Marketing & Partnerships

Requirements:

• Proven senior-level experience in marketing within iGaming or digital entertainment industries
• Strong grasp of Swedish market dynamics, regulations, and player behaviour
• Extensive network within the international marketing and iGaming community
• Experience managing cross-functional teams and launching multi-channel campaigns
• Data-driven approach and deep understanding of analytics tools and performance tracking
• Fluent in English; Swedish proficiency is a plus