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    Head of Marketing Data

    BettingJobs is working with an exciting iGaming operator who are seeking to hire a talented Head of Marketing Data to join their team in San Jose.


    • Report directly to the Chief Marketing Officer (CMO) and provide leadership in all areas of marketing data analysis.
    • Develop and implement a comprehensive marketing data strategy that aligns with the overall business objectives.
    • Lead and mentor a team of data scientists, data engineers, data analysts, and business intelligence professionals, ensuring the delivery of high-quality data insights.
    • Coordinate all data activities across these functions to ensure seamless data integration and insights dissemination.
    • Oversee the collection, analysis, and interpretation of data from various marketing channels, including paid, owned, and earned media.
    • Conduct in-depth analysis of player and market trends, demographics, and competitor activities.
    • Utilize advanced analytical tools and software to monitor and evaluate the effectiveness of marketing campaigns.
    • Prepare detailed reports on consumer behaviour, competitor activity, and marketing performance.
    • Create and present clear, concise, and insightful dashboards that measure the efficacy of all marketing activities.
    • Provide actionable insights and recommendations to senior leadership to inform marketing tactics and strategies.
    • Work closely with the marketing team to inform and develop strategies across Affiliates, CRM, Product, SEO, Display, Social Media, and other channels. Communicate complex data and insights in an easy-to-understand format for various stakeholders.
    • Stay abreast of the latest advancements in technology, market trends, and consumer behaviour.
    • Implement innovative data analysis methodologies to enhance the marketing capabilities.



    • Minimum of 10 years of experience in marketing data analysis, with a focus on the iGaming industry.
    • Bachelor’s degree in statistics, mathematics, marketing, or a related field. Advanced degree preferred.
    • Strong proficiency in analytical software such as SAD, SPSS, Google Analytics, Funnel.io, Mouseflow, Frog, etc.
    • Excellent knowledge of computer programs including MS Excel, Access, and PowerPoint.
    • Exceptional research, analytical, and data interpretation skills.
    • Outstanding verbal and written communication skills.
    • Familiarity with survey tools, CRM programs, and databases.
    • Strong organizational and time-management skills.
    • Ability to communicate complex information clearly and effectively.
    • Strong leadership and team management abilities.
    • High attention to detail and a passion for data-driven marketing.
    • Ability to work in a fast-paced, dynamic environment.

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