BettingJobs are currently seeking a Head of Marketing Campaigns for a growing iGaming company in their San José, Costa Rica office.

The successful candidate will lead the vibrant campaign team, shaping and executing comprehensive, 360-degree marketing strategies that captivate players, drive acquisition, and boost engagement across all verticals and channels.

Responsibilities:

• Develop and oversee the annual campaign calendar, aligning marketing activities across sports, casino, lottery, and horse racing.
• Champion creativity, ensuring campaign ideas are innovative, fresh, and culturally relevant to the US audience.
• Analyse campaign performance metrics, extracting actionable insights to continuously enhance effectiveness and ROI.
• Leverage awareness of key US cultural events, sports seasons, holidays, and trending moments to inform timely and impactful campaigns.
• Lead, inspire, and mentor a high-performing marketing campaigns team, fostering collaboration and excellence.
• Brief internal creative, content, CRM, social, affiliate, and digital teams clearly and effectively, ensuring alignment on campaign objectives.
• Oversee the development, production, and distribution of marketing assets, ensuring consistency and quality.
• Ensure timely, flawless delivery and implementation of campaigns, from planning through to evaluation.

Requirements:

• Proven experience in managing marketing campaigns, ideally within gaming, sports betting, or high-paced digital consumer brands.
• Strong track record in delivering impactful, multi-channel marketing campaigns.
• Exceptional strategic thinking and creativity with a passion for innovation.
• Deep understanding of the US market, cultural nuances, and key seasonal events.
• Highly analytical, able to interpret data to optimize campaign outcomes.
• Outstanding leadership and communication skills, adept at motivating teams and managing stakeholders.
• Experience managing multiple projects simultaneously with tight deadlines.
• Perfect English is a must
• No remote work, must be office based