A rare and exciting opportunity for a Head of CRM based in Bucharest or Brasov is now available at BettingJobs!

Our client, a long-standing Romanian casino operator is looking for an experienced Head of CRM to join their fast-paced team in Bucharest or Brasov

Responsibilities:

• Segment players based on behavior, preferences, and value.
• Develop targeted marketing campaigns for each segment to maximize engagement and conversion.
• Plan, execute, and monitor campaigns to retain and reactivate players.
• Implement bonus schemes, promotions, and loyalty programs for retention and engagement.
• Analyze customer data to understand player behavior and preferences.
• Monitor KPIs such as acquisition, retention rates, lifetime value, and churn.
• Produce regular reports on campaign performance and customer metrics.
• Develop and manage multi-channel communication strategies (email, SMS, push notifications, in-app messaging).
• Ensure timely and relevant messaging to enhance player experience.
• Use CRM tools to personalize player interactions and experiences.
• Implement automated workflows and personalized offers based on player activity.
• Ensure CRM activities comply with gaming regulations and data protection laws.
• Collaborate with legal and compliance teams to maintain standards.
• Collect and analyze customer feedback for service and product improvement.
• Work with customer support to resolve issues and enhance satisfaction.
• Oversee CRM software and tools implementation and optimization.
• Stay updated with CRM technologies and trends.

Requirements:

• At least 2 years of CRM management experience, ideally in the online gaming or gambling industry.
• Strong analytical skills for data interpretation and data-driven decisions; proficient with CRM analytics tools.
• Solid grasp of marketing principles, campaign management, and customer segmentation.
• Hands-on experience with CRM software (e.g., Salesforce, HubSpot) and marketing automation tools.
• Excellent written and verbal communication skills.
• High attention to detail for accuracy and compliance.
• Ability to create innovative customer retention strategies.
• Proactive and resourceful in problem-solving.
• Passion for understanding customer needs and enhancing their experience.
• Collaborative team player with marketing, sales, product, and customer support.
• Adaptable to the fast-paced online casino industry.
• Strong knowledge of the online casino and gaming industry, including regulations and trends.
• Genuine enthusiasm for the gaming and gambling sector.
• Proven success in achieving and exceeding KPIs like customer retention, lifetime value, and campaign ROI.