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    Head of CRM

    A rare and exciting opportunity for a Head of CRM based in Bucharest or Brasov is now available at BettingJobs!

    Our client, a long-standing Romanian casino operator is looking for an experienced Head of CRM to join their fast-paced team in Bucharest or Brasov

    Responsibilities:

    • Segment players based on behavior, preferences, and value.
    • Develop targeted marketing campaigns for each segment to maximize engagement and conversion.
    • Plan, execute, and monitor campaigns to retain and reactivate players.
    • Implement bonus schemes, promotions, and loyalty programs for retention and engagement.
    • Analyze customer data to understand player behavior and preferences.
    • Monitor KPIs such as acquisition, retention rates, lifetime value, and churn.
    • Produce regular reports on campaign performance and customer metrics.
    • Develop and manage multi-channel communication strategies (email, SMS, push notifications, in-app messaging).
    • Ensure timely and relevant messaging to enhance player experience.
    • Use CRM tools to personalize player interactions and experiences.
    • Implement automated workflows and personalized offers based on player activity.
    • Ensure CRM activities comply with gaming regulations and data protection laws.
    • Collaborate with legal and compliance teams to maintain standards.
    • Collect and analyze customer feedback for service and product improvement.
    • Work with customer support to resolve issues and enhance satisfaction.
    • Oversee CRM software and tools implementation and optimization.
    • Stay updated with CRM technologies and trends.

    Requirements:

    • At least 2 years of CRM management experience, ideally in the online gaming or gambling industry.
    • Strong analytical skills for data interpretation and data-driven decisions; proficient with CRM analytics tools.
    • Solid grasp of marketing principles, campaign management, and customer segmentation.
    • Hands-on experience with CRM software (e.g., Salesforce, HubSpot) and marketing automation tools.
    • Excellent written and verbal communication skills.
    • High attention to detail for accuracy and compliance.
    • Ability to create innovative customer retention strategies.
    • Proactive and resourceful in problem-solving.
    • Passion for understanding customer needs and enhancing their experience.
    • Collaborative team player with marketing, sales, product, and customer support.
    • Adaptable to the fast-paced online casino industry.
    • Strong knowledge of the online casino and gaming industry, including regulations and trends.
    • Genuine enthusiasm for the gaming and gambling sector.
    • Proven success in achieving and exceeding KPIs like customer retention, lifetime value, and campaign ROI.

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