BettingJobs is working with a rapid growth operator seeking to expand their senior team with a proactive and technical Head of CRM.

This role is open to those remote in USA, LATAM or Canada.

Responsibilities:

• Design and optimize player segmentation models to drive engagement, retention, and profitability.
• Build and refine personalized user journeys and retention features that enhance the player lifecycle.
• Develop and execute manual and automated campaign strategies focused on activation, retention, and reactivation KPIs.
• Continuously evaluate and improve multi-channel communications to maximize engagement across all verticals.
• Lead a culture of testing and experimentation, refining campaign strategies based on performance insights.
• Identify and resolve issues impacting campaign management, player experience, or revenue performance.
• Provide clear reporting on CRM activities, results, and opportunities to senior leadership on a monthly and quarterly basis.
• Lead and manage a high-performing CRM team, including recruitment, training, coaching, and performance management.

Requirements:

• Proven experience as Head of CRM or senior CRM leader within an online casino or iGaming operator; crypto casino experience strongly preferred.
• Working knowledge of SQL and Python is preferred.
• Deep knowledge of retention strategies, lifecycle marketing, and multi-channel communication in regulated industries.
• Strong analytical and data-driven mindset, with experience translating insights into actionable campaigns.
• Excellent project management skills with the ability to balance hands-on execution and team leadership.
• Confident working under pressure in a fast-paced, goal-oriented environment with a track record of delivering results.
• Exceptional communication and presentation skills in English (second language is a plus).
• Highly motivated, proactive, and adaptable with a collaborative, can-do attitude.
• Hands-on leadership style with the ability to roll up sleeves and work alongside the team when required.