BettingJobs is collaborating with a leading multi-brand iGaming operator to recruit a Head of Acquisition for their team, with the role based in London.

In this pivotal position, you will be responsible for developing and implementing the global acquisition strategy. The successful candidate will lead the acquisition efforts, ensuring that regional marketing teams are aligned with and driven by the company’s strategic goals and objectives.

This role presents a fantastic opportunity for an individual with 8+ years experience in a senior digital marketing role in the online crypto gaming/casino industry paired with an in depth understanding of affiliate marketing and community management in crypto iGaming.

Responsibilities:

• Leading global acquisition strategy and taking ownership of its implementation for the global crypto operations.
• Develop and oversee the digital acquisition strategy including Affiliate, Digital, PPC, SEO, Programmatic, Social.
• Help the community team to grow social & community channels and moderate forums, social platforms and chat groups for maximum engagement.
• Ensure the maximum effectiveness and return on investment of all acquisition activities.
• Supervise the competitive landscape to constantly identify new marketing opportunities to reach new market segments and expand share.
• Work with business intelligence to optimise KPIs
• Manage budgets and adjust accordingly
• Continuous competitive analysis of channels, promotions, and placements.
• Develop and maintain acquisition KPIs and provide regular reports on progress.
• Utilize data analytics to measure, analyse, and report on the performance of acquisition campaigns.
• Lead and mentor a team of acquisition specialists, fostering a culture of innovation and continuous improvement.
• Stay updated on industry trends and emerging technologies to keep the company at the forefront of acquisition strategies.
• Track spending and performance against budget to ensure financial targets are met.

Requirements:

• 8+ years in a senior digital marketing role in the online crypto gaming/casino industry.
• Track record of leading, managing and developing top acquisition funnels
• An in depth understanding of affiliate marketing and community management in crypto iGaming.
• Strong analytical / reporting skills with the ability to make data-justified business decisions.
• Strong communication skills