BettingJobs is currently recruiting for an innovative crypto gambling operator looking to hire a Head of Acquisition based in London.

Responsibilities:

• Own and lead paid acquisition strategies across channels: Google Ads (where possible), native, programmatic, display, pop-under, push, and Telegram/crypto-focused media buying
• Identify and scale high-performing campaigns targeting crypto-native gambling audiences
• Manage six-figure+ monthly ad budgets with a laser focus on CPA, ROAS, and LTV
• Work closely with creative, landing page, and funnel optimization teams to iterate quickly and drive conversions
• Build and manage relationships with networks, affiliates, and third-party ad tech vendors
• Run competitor research, market analysis, and campaign benchmarking
• Track, analyse, and report on performance KPIs using visualisation platforms
• Stay on top of trends in crypto, iGaming, ad fraud, and emerging acquisition channels (especially in Web3)

Requirements:

• 5+ years of experience in performance marketing, with at least 2+ years in crypto, gambling, or high-risk verticals
• Deep understanding of paid media buying in both Web2 and Web3 ecosystems
• Proven track record of scaling paid campaigns profitably
• Experience with native ad platforms (e.g., Taboola, Outbrain, other), programmatic, and crypto-specific channels (e.g., Coinzilla, Bitmedia)
• Familiarity with compliance, ad cloaking, GEO targeting, and ad account risk mitigation in gambling verticals
• Advanced analytics skills and experience working with conversion tracking, postback URLs, and affiliate platforms
• Entrepreneurial mindset — comfortable working in fast-paced, performance-driven environments

Nice to Have:

• Experience working directly with or promoting crypto casinos / betting platforms
• Understanding of on-chain analytics, wallets, and DeFi user behaviour
• Strong network in the crypto and gambling ad space