BettingJobs are seeking an experienced General Manager to lead operations for the Spanish market on behalf of a leading global betting and gaming group, based in their Ceuta office. The role will take full ownership of P&L and commercial performance across multiple verticals, including Poker, Sportsbook and Casino, overseeing a business generating in excess of €100m annually.

Responsibilities:

Strategic & Commercial Leadership

• Full P&L ownership for the Spanish market, setting clear strategic and commercial objectives.
• Define and implement the country plan across key areas including Marketing, Promotions, Product, Customer Operations, and Compliance.
• Ensure efficient allocation of resources to achieve both long-term goals and short-term performance targets.
• Maintain an in-depth understanding of the local market, competition, and consumer behaviour.
• Drive collaboration across functions including Product, Marketing, Acquisition, CVM, and Customer Care.

Financial & Performance Management

• Set, monitor, and deliver against revenue and profitability KPIs.
• Identify new revenue opportunities and optimise existing business lines.
• Lead budgeting, forecasting, and ongoing financial performance reviews.
• Strengthen acquisition, retention, and customer value strategies to maximise lifetime value.

Commercial & Customer Strategy

• Build and execute a commercial plan across all verticals aligned to strategic objectives.
• Use customer insights and analytics to inform decision-making and drive growth.
• Oversee content localisation, UX, and product development to ensure market relevance and customer engagement.
• Direct promotional and customer contact strategies, ensuring efficient execution and measurable results.

Leadership & People Development

• Lead a cross-functional local team spanning multiple business areas.
• Foster a culture of collaboration, accountability, and innovation.
• Develop and mentor senior talent, supporting career progression and succession planning.

Regulatory & Stakeholder Management

• Ensure full compliance with local regulatory and licensing requirements.
• Build and maintain strong relationships with regulators, affiliates, and other key stakeholders.
• Champion responsible gaming and player protection initiatives within the market.

Market Development

• Identify and pursue new opportunities for growth and market expansion.
• Strengthen brand positioning and customer engagement across all channels.

Requirements:

• Proven experience as a Country Director, General Manager or equivalent senior leadership role within the iGaming industry.
• Strong understanding of Poker, Sportsbook, and Casino particularly within the Spanish market.
• Demonstrated track record of delivering commercial success and P&L responsibility.
• Excellent analytical and strategic planning skills, with a data-driven approach to decision-making.
• Strong leadership and stakeholder management capabilities.
• Outstanding communication and negotiation skills in English and Spanish.
• Flexibility to travel regionally as required.