BettingJobs is excited to partner with our client, a leading iGaming operator, in their search for a Denmark Marketing Manager to join their team in Malta. Originally founded in 2012, our client has rapidly grown to become a prominent brand in the iGaming sector, now employing over 2,500 staff across 16 countries globally.

Responsibilities:

• Define marketing targets for the market in alignment with the Country Manager, based on overarching financial KPIs.
• Develop tactical action plans, including brand positioning, strategic media approach and strategic campaign planning.
• Collaborate with external creative agencies all creative material, ensuring alignment with local target group characteristics.
• Propose, implement, monitor and report on the marketing budget.
• Work closely with HQ product development teams to further adapt and develop all products and services to meet the high standards and requirements of the local market.
• Coordinate and supervise local and central content teams to ensure high-quality and consistent inbound and outbound communications.
• Monitor, track and evaluate all marketing activities and report KPIs of channels and campaigns to ensure targets are met or take respective measures as needed.
• Monitor and report on competition and their activities regarding communications, product and compliance; conduct market and media research and coordinate with HQ on global market research initiatives.
• Manage local and global agencies and third-party partners for the execution of the regional campaigns/communications plans.
• Create reports and analyses for the Country Manager with whom the Marketing Manager will closely work with, as well as for senior management.
• Ensure that all marketing activities are compliant with local regulations.
• Lead and develop a local marketing team while representing the company internally and externally.

Requirements:

• A minimum Bachelor’s Degree in marketing or a relevant field.
• At least 5 years of experience in a marketing manager position in the online sector.
• Native-level Danish and excellent command of English.
• Passionate about sports and the online gaming industry.
• Business orientation and understanding, entrepreneurial attitude and spirit.
• Strong analytical skills and a data-driven mindset.
• Inspiration to design and execute new creative projects that ultimately drive KPIs and help achieve the defined targets.
• Hands-on mentality with a proactive approach and a strong team-oriented mindset.
• Strong communication skills to convey targets, actions, plans and inspire others to deliver results.