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    CRM Specialist

    BettingJobs are working with a leading Romanian online casino operator who are looking to add a CRM Specialist to their team in Brasov or Bucharest.


    • Initiating and planning the roadmap for campaigns across all markets.
    • Creating and approving campaign briefs with relevant stakeholders.
    • Daily monitoring of KPIs and player engagement through CRM communications and adjusting campaigns to optimize performance.
    • Efficient use of all CRM channels and systems to maximize campaign impact.
    • Precisely targeting customer segments for each promotion using various communication channels.
    • Testing promotions and ensuring compliance and UX excellence.
    • Identifying and exploiting opportunities to increase revenue and enhance player experience.
    • Participating in meetings with internal teams to report on campaign progress and future plans.


    • Strong experience in data analysis and implementing marketing campaigns in a CRM system.
    • Creativity and the ability to develop innovative strategies for increasing customer retention.
    • Ability to work autonomously and manage tight deadlines, efficiently prioritizing tasks.
    • High motivation and a proactive approach, with a strong interest in the gaming industry.
    • Attention to detail and practical knowledge of CRM tools.
    • Ability to lead a complex campaign plan from conception to completion.
    • Excellent organizational and time management skills.


    Alana Moore

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