BettingJobs are currently seeking a CRM Manager for an established iGaming company in their Sofia office.

This role would be well-suited to an experienced CRM professional looking to take on a senior role with an established international operator. The ideal candidate will have experience within the online gaming industry, and knowledge of Simplify or Smartico would be a significant advantage.

Responsibilities:

• Be the main stakeholder for the CRM system.
• Plan and execute all CRM strategies, with a view to increasing customer retention and loyalty rates.
• Manage customer journeys to drive retention and growth objectives.
• Preform market research and stay up to date with competitor offerings.
• Build & Create customer lifecycles and automations.
• Overseeing and analysing campaign performance.
• Build and create CRM email templates and marketing materials.
• Set up, document and maintain CRM procedures, including key information such as welcome offers, promotional calendar, Bonus scheme and more

Requirements:

• Previous experience as a CRM manager in Igaming – a must.
• In-depth understanding of the customer journeys, segments, commercials and bonuses.
• Experience working with CRM software, preferably Simplify or Smartico
• Good working knowledge of HTML and Excel.
• Ability to work on a tight deadline and under pressure.
• Excellent written and verbal English.
• Responsible, detail-oriented, well organised, independent, able to learn quickly, a multi-tasking master, a team player & have great interpersonal skills.
• Excellent time management and problem-solving skills.
• Experience working within Sweepstake Casino would be a considerable advantage.