BettingJobs is partnering with an online casino company that is looking to expand its team by hiring a CRM Manager.

The successful candidate will report directly to the VP of Marketing, manage a growing team, and collaborate closely with the broader leadership team to manage and elevate the customer experience.

Responsibilities:

• Establish a data-driven retention philosophy that differentiates the company, emphasizing loyalty-building initiatives with clear metrics for retention and CLV.
• Implement segmentation strategies to personalize experiences, boost engagement, and reduce churn while analysing competitive products.
• Strategically plan high-impact campaigns and optimize incentives based on seasonal trends, state-specific factors, and customer preferences.
• Expand automation efforts and leverage AI for customer lifecycle management, including churn, onboarding, and conversion.
• Collaborate with cross-functional teams to develop a marketing automation roadmap, integrating data and innovative technology.
• Optimize bonusing and promotions, enhancing player-facing tools and automation to drive engagement and satisfaction.
• Evaluate customer health, refine onboarding, and leverage insights to nurture long-term value and engagement.
• Innovate retention efforts by testing new channels like SMS, push notifications, and AI-driven personalization.
• Lead and inspire a CRM team to deliver timely, relevant, and effective multi-channel communications.

Requirements:

• Excellent Verbal and written Communication skills
• Super organized taskmaster
• Strong presentation skills
• At least 2 years’ experience working in the iGaming industry.
• Social casino/sweepstakes experience is required.
• Minimum 4 years of relevant working experience in a similar role in the areas of marketing technology and paid digital media.
• Creative operations, marketing project management and technical task management experience
• Working knowledge of digital advertising, marketing tracking/reporting, and mar-tech systems