BettingJobs is working with an established operator with focus on the Portuguese market, now seeking to expand their Porto office with a proactive CRM Executive.

Responsibilities:

• Plan, create, and manage CRM campaigns across multiple channels, including Email, SMS, Push Notifications, and In-App Inbox messages, ensuring timely and relevant communication with users.
• Oversee the segmentation and maintenance of the customer database to enable targeted marketing initiatives based on user behaviour, preferences, and lifecycle stages.
• Continuously analyse campaign performance metrics to identify trends, measure effectiveness, and implement data-driven optimizations aimed at improving user conversion, engagement, and long-term retention.
• Develop and manage automated customer communication flows and lifecycle campaigns, such as onboarding, win-back, and reactivation sequences, to enhance the user journey.
• Collaborate closely with cross-functional teams—including Product, Design, Data, and Customer Support—to align CRM activities with broader business goals and deliver a seamless user experience.
• Ensure adherence to data privacy regulations and CRM best practices, maintaining a high standard of data integrity and customer trust.

Requirements:

• A bachelor’s degree or higher in Marketing, Management Information Systems, Engineering, or a related field.
• At least 2 years of hands-on experience in CRM-focused roles, preferably within fast-paced digital environments.
• Solid understanding of key performance indicators related to customer conversion, retention, churn, and reactivation.
• Strong analytical and critical thinking abilities, with a proven track record of interpreting data to guide strategic decisions.
• Advanced skills in Excel, including experience with pivot tables, complex formulas, and data analysis tools.
• Prior experience with web-based product management or digital platforms is a plus.
• Familiarity with the Gaming industry and its user behaviour patterns is highly valued.
• Experience working with CRM or IMS (Information Management Systems) tools to manage campaigns and track customer interactions.