BettingJobs is working with a well-established Betting Exchange is currently searching for an exceptional CRM Executive to join their lively team based in London.

Responsibilities:

• Support our Head of CRM to deliver programmes to acquire, retain, and grow our customer base in alignment with the defined CRM Strategy.
• Create engaging, visually appealing email campaigns and automations, optimising for open rates, click-through rates, and conversions.
• Conduct A/B testing and use data analysis to continuously refine and improve campaign performance.
• Help test and implement evolving communication channels such as SMS, push notifications, to support personalised, dynamic content.
• Create reports and perform analysis of regular and ad hoc campaigns, providing proactive feedback to the CRM team, with insights on the performance and effectiveness.
• Work closely with the creative team with briefing marketing assets.
• Ensure we are communicating to the right customers at the right time with the right offer.
• Take responsibility for your own promotions and make sure each step from planning to execution to analysis is done to the highest standard.
• Creating casino and exchange bonusing campaigns. Perform ongoing competitor research and develop responsive recommendations.
• Identify and troubleshoot performance issues, working closely with the customer support team to correct customer impact.

Requirements:

• Strong problem-solving skills with ability to identify problems and develop solutions.
• Knowledge of and experience with integrated marketing messaging platforms, such as Xtremepush, Optimove, Braze, or Salesforce Marketing Cloud.
• 1-2 years CRM experience in iGaming, Fintech, or similar industry.
• Strong proficiency in Microsoft Excel.
• Numerate and analytical mindset.
• Ability to work in a fast-paced environment.
• Excellent time management and organisational skills.
• Enthusiastic and driven personality, ability to work autonomously, and strong results-driven orientation.
• Ability to prioritise tasks effectively and work to challenging deadlines.
• Strong written and verbal communication skills
• Excellent interpersonal skills with the ability to build and maintain relationships.