BettingJobs is working with an exciting new iGaming operator seeking to expand their team with the addition of a Content Manager to their team in the UK.
Responsibilities:
Develop and own the content calendar across website, blog, CRM, social media, and affiliate channels.
Create engaging and compliant content for casino, sportsbook, and promotional campaigns.
Coordinate with product, CRM, SEO, and design teams to support multi-channel campaigns.
Manage freelance writers, translators, and agencies to ensure timely delivery of localised content (EN and other relevant languages).
Optimise website and blog content for SEO and conversion.
Monitor content performance metrics and continuously improve content based on data and feedback.
Lead A/B testing initiatives for copy and messaging.
Requirements:
2+ years experience in content creation or content management, preferably in iGaming or a related digital B2C industry.
Native or fluent English speaker; additional languages such as Finnish is a plus.
Strong knowledge of SEO, CMS platforms (e.g., WordPress), and email/CRM tools.
Excellent writing, editing, and proofreading skills.
Familiarity with iGaming verticals (slots, live casino, sportsbook) and player behaviours.
Experience working in fast-paced startups or agile environments.
Basic knowledge of HTML, Google Analytics, and keyword tools is a plus.
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