BettingJobs is working with an exciting new iGaming operator seeking to expand their team with the addition of a Content Manager to their team in Malta.

Responsibilities:

• Develop and own the content calendar across website, blog, CRM, social media, and affiliate channels.
• Create engaging and compliant content for casino, sportsbook, and promotional campaigns.
• Coordinate with product, CRM, SEO, and design teams to support multi-channel campaigns.
• Manage freelance writers, translators, and agencies to ensure timely delivery of localised content (EN and other relevant languages).
• Optimise website and blog content for SEO and conversion.
• Monitor content performance metrics and continuously improve content based on data and feedback.
• Lead A/B testing initiatives for copy and messaging.

Requirements:

• 2+ years experience in content creation or content management, preferably in iGaming or a related digital B2C industry.
• Native or fluent English speaker; additional languages such as Finnish is a plus.
• Strong knowledge of SEO, CMS platforms (e.g., WordPress), and email/CRM tools.
• Excellent writing, editing, and proofreading skills.
• Familiarity with iGaming verticals (slots, live casino, sportsbook) and player behaviours.
• Experience working in fast-paced startups or agile environments.
• Basic knowledge of HTML, Google Analytics, and keyword tools is a plus.