BettingJobs is working with a online casino operator, who are looking for a Chief Marketing Officer to join their small but growing team.

Responsibilities:

• Develop and execute a comprehensive global marketing strategy, aligning with business objectives and growth targets.
• Drive user acquisition and retention through innovative and data-driven marketing campaigns.
• Build and manage a high-performing marketing team, fostering a culture of creativity, collaboration, and continuous improvement.
• Establish brand positioning and ensure brand consistency across all marketing channels and communications.
• Identify and implement effective marketing channels, including digital advertising, social media, content marketing, influencer partnerships, and strategic collaborations.
• Conduct market research and analysis to identify customer insights, market trends, and competitor strategies, and use these insights to inform marketing strategies.
• Oversee the development of compelling and engaging content that resonates with our target audience and strengthens brand loyalty.
• Develop and monitor key performance indicators (KPIs) to track marketing effectiveness, optimize campaigns, and report on results to the executive team.
• Collaborate with product and engineering teams to align marketing strategies with product enhancements and updates.
• Stay updated on industry trends, regulatory changes, and emerging technologies in the crypto and blockchain space, and adapt marketing strategies accordingly.
• Build and maintain relationships with industry influencers, media outlets, and strategic partners to maximize brand exposure and drive user growth.
• Monitor and manage the marketing budget, ensuring effective allocation of resources and optimizing return on investment (ROI).

Requirements:

• Proven track record of at least 10 years in marketing roles, with a minimum of 5 years in a leadership position, preferably in the crypto or fintech industry. Experience working with crypto derivatives exchanges is preferred.
• Strong knowledge and understanding of the crypto industry.
• Demonstrated success in developing and executing global marketing strategies that drive user acquisition and revenue growth.
• Experience in leading and mentoring a high-performing marketing team.
• Deep understanding of various marketing channels, including digital advertising, social media, content marketing, and influencer partnerships
• Analytical mindset with the ability to use data and metrics to drive marketing decisions and optimize campaign performance.
• Exceptional communication and presentation skills, with the ability to convey complex concepts to both technical and non-technical stakeholders.
• Strong leadership skills, with the ability to inspire and motivate cross-functional teams.
• Entrepreneurial mindset, with a passion for innovation and the ability to thrive in a fast-paced startup environment.
• Results-oriented mindset with a focus on achieving measurable marketing outcomes.
• Excellent written and verbal in English.
• Deadline-Oriented.