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    Chief Marketing Officer

    BettingJobs are working with an iGaming operator and service provider who are looking to add a Chief Marketing Officer to their team.

    • Collaborate with divisional heads to refine and implement effective marketing strategies.
    • Provide strategic direction in the marketing domain at the board level.
    • Assist divisions in developing and polishing their brand marketing strategies.
    • Ensure brand consistency across all divisions.
    • Develop and implement KPIs, benchmarks, and metrics to measure the effectiveness of marketing strategies across all divisions.
    • Monitor performance and provide actionable insights.
    • Identify and capitalize on business opportunities to drive revenue.
    • Work closely with the sales and product teams to align marketing strategies with business objectives.
    • Develop, scale, and oversee the affiliate program to drive customer acquisition and revenue.
    • Collaborate with divisional marketing heads to tailor the affiliate program to local needs and opportunities.
    • Monitor the performance of affiliate initiatives and optimize for maximum RO.
    • Develop and manage the VIP program to enhance customer loyalty and lifetime value.
    • Work with customer service and divisional teams to ensure a seamless and exceptional experience for VIP customers.
    • Monitor VIP program metrics and make data-driven improvements.
    • Oversee the marketing budget and ensure ROI.
    • Allocate resources efficiently across all divisions.
    • Mentor and develop divisional marketing heads and their teams.
    • Foster a culture of continuous learning and improvement within the marketing department.
    • Maintain open lines of communication with internal teams, external partners, and stakeholders.
    • Present marketing results and strategies to the board and other stakeholders.

    • Bachelor’s degree in Marketing, Business, or related field; MBA preferred.
    • Minimum of 10 years of experience in a senior marketing role, preferably in the iGaming industry.
    • Proven track record in developing and implementing successful marketing strategies.
    • Experience in international markets and understanding of cultural nuances.
    • Strong analytical, leadership, and communication skills.
    • Strategic thinking.
    • Ability to work in a fast-paced, high-pressure environment.

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