BettingJobs are working with an iGaming operator and service provider who are looking to add a Chief Marketing Officer to their team.

Responsibilities:
• Collaborate with divisional heads to refine and implement effective marketing strategies.
• Provide strategic direction in the marketing domain at the board level.
• Assist divisions in developing and polishing their brand marketing strategies.
• Ensure brand consistency across all divisions.
• Develop and implement KPIs, benchmarks, and metrics to measure the effectiveness of marketing strategies across all divisions.
• Monitor performance and provide actionable insights.
• Identify and capitalize on business opportunities to drive revenue.
• Work closely with the sales and product teams to align marketing strategies with business objectives.
• Develop, scale, and oversee the affiliate program to drive customer acquisition and revenue.
• Collaborate with divisional marketing heads to tailor the affiliate program to local needs and opportunities.
• Monitor the performance of affiliate initiatives and optimize for maximum RO.
• Develop and manage the VIP program to enhance customer loyalty and lifetime value.
• Work with customer service and divisional teams to ensure a seamless and exceptional experience for VIP customers.
• Monitor VIP program metrics and make data-driven improvements.
• Oversee the marketing budget and ensure ROI.
• Allocate resources efficiently across all divisions.
• Mentor and develop divisional marketing heads and their teams.
• Foster a culture of continuous learning and improvement within the marketing department.
• Maintain open lines of communication with internal teams, external partners, and stakeholders.
• Present marketing results and strategies to the board and other stakeholders.

Requirements:
• Bachelor’s degree in Marketing, Business, or related field; MBA preferred.
• Minimum of 10 years of experience in a senior marketing role, preferably in the iGaming industry.
• Proven track record in developing and implementing successful marketing strategies.
• Experience in international markets and understanding of cultural nuances.
• Strong analytical, leadership, and communication skills.
• Strategic thinking.
• Ability to work in a fast-paced, high-pressure environment.