BettingJobs is working with a well-established multi-brand iGaming operator seeking to expand their Web3/ Crypto vertical with an experienced CXO. Ideally based in Johannesburg HQ though also open to candidates working remote within Europe.

Responsibilities

• Own the player-facing product roadmap (casino, sportsbook, live dealer, crypto integration, etc.).
• Oversee UX/UI design to ensure intuitive, high-conversion flows (registration, deposit, gameplay, withdrawal).
• Lead optimisation for mobile-first experiences, since most traffic is mobile.
• Direct CRM & VIP strategies, from segmentation to personalised offers.
• Oversee loyalty programs, gamification mechanics, and cross-sell campaigns between products.
• Manage lifecycle communications (email, sms, push, web popups) to boost LTV.
• Negotiate and manage commercial agreements with new and existing game providers, ensuring favourable terms and access to top-performing content.
• Oversee technical integrations and certifications of new providers and games, coordinating closely with Product and Tech teams to ensure smooth launches.
• Manage ongoing supplier relationships and content pipelines, including the scheduling, placement, and ordering of new game releases.
• Negotiate premium placement and exclusivity deals for high-performing or exclusive titles to maximise visibility and revenue.
• Curate and optimise the game lobby across verticals, ensuring categorisation, UX flow, and featured titles align with player preferences and commercial objectives.
• Lead brand tone, visual identity, and creative execution across all touchpoints.
• Ensure promotional campaigns align with both product features and player motivations.
• Oversee content strategy — web copy, communications, game descriptions, sports
• Use player data, behavioural analytics, and AI tools to personalise experiences at scale.
• Drive A/B testing and multivariate optimisation for conversion, retention, and monetisation.
• Work with compliance/legal to ensure UX and promotions meet regulatory standards in each market.
• Integrate responsible gambling tools without compromising the core experience.
• Act as the bridge between Tech, Product, Marketing, Operations and Finance.
• Translate executive strategy into actionable roadmaps for multiple teams.
• Champion a player-first culture company-wide.