BettingJobs are working with a well-established B2B service provider who offer tech, marketing, operations and payments solutions that specialise within South-East Asian markets, who are seeking to hire a Chief Executive Officer to join their office in Abu Dhabi.
Responsibilities:
- Define and execute aggressive growth strategies for India and new markets
- Set and monitor revenue KPIs including deposit volume, active players, and ARPU
- Launch promotional campaigns and partnerships tied to ROI goals
- Oversee performance marketing, affiliate programs, and influencer tie-ups
- Design bonus schemes, referral systems, and engagement campaigns
- Grow and manage reseller/agent networks for local acquisition & support
- Spearhead legal, operational, and marketing readiness for Bangladesh and Southeast Asia
- Build region-specific brand strategies with localized offers and UX
- Hire and manage local teams, agents, and partners for expansion rollout
- Own the full-funnel marketing strategy from acquisition to reactivation
- Coordinate creatives, content strategy, social presence, and ad budget
- Analyse CAC, LTV, ROAS by source/geo and optimize for returns
- Implement and upgrade payment solutions (wallets, UPI, COD, crypto, cards)
- Analyse payment funnel drop-offs, chargebacks, and delays
- Monitor and reduce burn, improve conversion on first deposits & withdrawals
- Review user feedback, competitor features, and funnel performance
- Work with UI/UX and tech teams to implement simplified, faster user flows
- Ensure seamless navigation, betting experience, and real-time game access
- Evaluate all vendor contracts, salaries, bonuses, and promotional spends
- Identify inefficiencies in operations and cut non-performing expenses
- Automate workflows across CRM, customer service, affiliate reporting, etc.
- Hire, manage, and mentor heads of marketing, tech, support, and payments
- Set department-wise KPIs aligned with business goals
- Encourage high accountability and fast execution culture
Requirements:
- Must-Have: 3–5 years of experience in India’s iGaming space (casino/sportsbook)
- Proven track record of driving revenue and launching in new geographies
- Deep understanding of player lifecycle, affiliate marketing, and local payments
- Strong grip over marketing analytics, product flow, and financial modelling
- Comfortable managing distributed teams and hybrid vendor models