BettingJobs are currently seeking a B2B Growth Marketing Manager for an innovative supplier to the Sports Betting industry. The Growth Marketing Manager will be responsible for driving sales growth, through developing marketing plans and campaigns to generate awareness of the product offering, and driving leads for the sales team.

The Growth Marketing Manager role would be well suited to an individual with considerable experience in a B2B marketing function, preferably working within the sports betting industry.

Responsibilities:

• Managing the day-to-day planning, development, execution and reporting of B2B marketing campaigns across various channels, segments, regions and products across the organisation.
• Adhering to the organisation’s prescribed high-level brand strategy with the ability to articulate these values clearly across all marketing collateral.
• Day-to-day management of all digital marketing channels
• Executing multi-channel brand marketing tactics to help drive lead generation
• Supporting the creation of sales enablement materials to assist Business Development operations
• Managing the CRM function
• Assisting with calendar-based planning to help support clear short/medium/long term B2B marketing strategy
• Support in updating of marketing KPIs, benchmarks and goals to help team measure performance to the wider business.
• Develop a clear understanding of the products and services that the organisation offers and help promote and communicate these in a clear, digestible way for the external-facing audience.

Requirements:

• Significant experience in B2B digital marketing
• Strong knowledge of the sports betting industry and the sporting calendar
• Understanding of the B2B ecosystem within the online sports betting industry
• Experience in the development and nurturing of B2B marketing campaigns
• Strong copywriting skills
• Experience in managing a CRM system would be preferred
• Excellent communicator
• Highly organised and proficient at campaign management