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    Acquisition Manager

    BettingJobs is working with an exciting Crypto Casino who are seeking to hire an experienced, Acquisition Marketing Manager to join their team remotely. Relocation to Taiwan is also an option.

     

    Responsibilities:

    • Develop and implement effective customer acquisition strategies to drive traffic and new player registrations for our B2C crypto casino.
    • Plan, execute, and optimize multi-channel acquisition campaigns, including digital marketing, social media, search engine marketing (SEM), and display advertising.
    • Analyse market trends, customer behaviours, and competitive landscape to identify opportunities and refine acquisition tactics.
    • Collaborate with internal teams, including marketing, product, and analytics, to align acquisition efforts with overall business objectives.
    • Monitor and report on acquisition metrics, campaign performance, and ROI, making data-driven recommendations for continuous improvement.
    • Manage budgets and allocate resources effectively to maximize acquisition results.
    • Deliver bespoke marketing mix per geography to increase traffic and conversions, testing and optimizing acquisition funnels.
    • Stay updated on industry trends, emerging technologies, and best practices in customer acquisition and digital marketing.
    • Develop and maintain relationships with key partners, affiliates, and influencers to enhance acquisition efforts.
    • Full ownership of acquisition P&L for all channels and associated KPIs and targets.
    • Ensure compliance with all relevant regulations and guidelines, particularly those specific to the crypto and online gaming industries.

     

    Requirements:

    • Possess a minimum of 5 years of experience in a customer acquisition or digital marketing role, preferably within the iGaming industry.
    • Strong understanding of digital marketing channels and tools, including SEO, SEM, social media, and email marketing.
    • Excellent analytical skills with the ability to interpret data and derive actionable insights.
    • Exceptional communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.
    • Knowledge of the crypto industry and online gaming market is a significant advantage.
    • Self-motivated and results-oriented with a strong drive to achieve targets.
    • High level of organizational skills and attention to detail.
    • Experience working for an iGaming start-up and growing a newly launched brand.

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