BettingJobs is partnering with a market leading B2B SaaS provider who are looking to add an Account Growth Lead to their team. This role would ideally be based in Bucharest.

The successful candidate will manage CRM optimisation, client analytics, and sales enablement to maximise account value.

Responsibilities:

• Oversee CRM management and inbound lead qualification, ensuring accurate data tracking for sales opportunities.
• Conduct client analytics to identify cross-sell and up-sell potential, collaborating with Account Management teams.
• Develop and implement growth strategies, aligning sales initiatives with client retention and revenue goals.
• Create tailored pitch decks, proposals, and sales materials to support sales teams in engaging clients.
• Define cross-sell and up-sell strategies, aligning with business priorities.
• Establish CRM workflows and reporting structures for tracking opportunities.
• Determine key metrics to measure success and optimise sales initiatives.
• Approve the structure and content of client-facing sales materials.
• Recommend data-driven client engagement strategies.

Requirements:

• Bachelor’s degree in Business, Marketing, or Data Analytics; CRM or analytics certifications are a plus.
• 5–7+ years in account management, sales support, or related roles.
• Understanding of iGaming or B2B SaaS market dynamics.
• Proven success in driving revenue growth through cross-sell and up-sell initiatives.
• Experience working with sales, marketing, and product teams to execute growth strategies.
• Expertise in client engagement strategies and revenue growth initiatives.
• Skilled in CRM workflows, lead qualification, and client analytics.
• Proficiency in CRM management and data-driven sales strategies.
• Strong analytical skills to uncover growth opportunities.
• Excellent communication and sales enablement experience.