BettingJobs is partnering with our client, a leading technology brand within the iGaming industry, in their search for a Media Buyer based in Cyprus.

Key Responsibilities:

• Plan, launch, and manage large-scale Meta ad campaigns with a strong focus on ROI.
• Develop and implement advanced targeting, bidding, and creative testing strategies.
• Analyse campaign performance and optimize through data-driven decisions and A/B testing.
• Set up, track, and troubleshoot Meta pixels, Conversion API, and attribution models to ensure accurate measurement.
• Collaborate with creative teams to refine ad assets for engagement and conversion.
• Scale winning campaigns profitably across multiple geographies, audiences, and funnels.
• Stay informed on platform updates, algorithm changes, and performance marketing best practices.

Requirements:

• 3+ years of proven experience managing and scaling Meta Ads campaigns with measurable ROI.
• Strong technical understanding of tracking, pixel setup, attribution modelling, and audience segmentation.
• Analytical mindset with expertise in data interpretation, reporting, and optimization.
• Proven success in scaling campaigns profitably across different regions or niches.
• Fluent in English (written and spoken).
• Nice to Have: Previous experience in sports betting, iGaming, casino, or other performance-driven industries.