BettingJobs is excited to be working with a fast-growing iGaming company who are seeking a motivated and detail-oriented CRM Executive to join their Manchester based marketing team. As the CRM Executive, you will play a key role in planning, executing, and optimising customer engagement campaigns across sportsbook and casino.

This role would be well suited to an individual with proven experience working in a CRM focused role in the iGaming industry who has a strong understanding of compliance within regulated markets.

Responsibilities:

• Assist in the planning, execution, and optimisation of CRM campaigns across email, SMS, push, and on-site channels
• Segment customer databases and tailor communications to maximise engagement, retention, and player lifetime value
• Support campaign planning and execution for key sporting events, casino launches, and seasonal promotions
• Work closely with design, product, and BI teams to ensure all campaigns are creative, relevant, and performance-driven
• Monitor campaign KPIs including open rates, click-through rates, conversion, and retention, providing actionable insights
• Ensure all CRM activities comply with UKGC regulations and responsible gambling requirements
• Assist in the development and optimisation of player journeys, onboarding flows, and lifecycle marketing programmes
• Conduct A/B testing and share findings to improve communication effectiveness
• Provide reporting and analysis to senior marketing and CRM managers

Requirements:

• Previous experience in CRM, digital marketing, or customer engagement, ideally within the iGaming industry
• Strong understanding of CRM platforms (Salesforce, Optimove, or similar) and campaign management tools
• Familiarity with UKGC regulatory requirements and best practices in responsible gambling communications
• Excellent written and verbal communication skills with strong attention to detail
• Analytical mindset with the ability to interpret data and provide actionable insights
• Strong organisational skills with the ability to manage multiple campaigns simultaneously
• Creative thinker with a proactive approach to campaign optimisation and innovation
• Fluent in English