BettingJobs are working with an established iGaming business based in Europe, they are searching for a Head of Marketing to join their team. The role is based in Yerevan, apply today for a confidential discussion.

Responsibilities:

• Develop and execute a global marketing strategy aligned with business goals and budget.
• Build and lead a high-performing team across digital, content, PR, design, and events.
• Own brand, product, and solution positioning and messaging.
• Design and run multi-channel lead generation campaigns (SEO/SEM, social, email, paid media).
• Optimise marketing automation and nurture workflows (e.g., Pipedrive, Marketo).
• Align with sales on lead qualification, MQL/SQL conversion, and enablement assets.
• Drive growth through Account-Based Marketing targeting top iGaming operators and platforms.
• Deliver content marketing for industry decision-makers (white papers, blogs, case studies, videos, webinars).
• Oversee brand communications, PR, and media relations in the iGaming and SaaS ecosystems.
• Represent the brand at major trade shows (ICE London, SBC Summit, iGB Live, etc.).
• Track KPIs, analyse campaign performance, and report insights to leadership.
• Continuously test and optimise campaigns and user journeys for performance improvement.
• Collaborate with Product and Customer Success on launches and customer marketing.
• Establish co-marketing initiatives with strategic partners (platforms, affiliates, developers, providers).

Requirements:

• Bachelor’s or Master’s degree in Marketing, Business, or a related field;
• 5+ years of B2B marketing experience, with at least 3 years in a SaaS or iGaming environment;
• Proven track record of leading successful demand generation and digital marketing strategies;
• Experience in managing high-performing marketing teams and agencies;
• Excellent understanding of the online casino industry, player lifecycle, and regulatory environments;
• Strong leadership, analytical, and communication skills;
• Experience working with tools such as Pipedrive (or equivalent CRM), Google Ads, LinkedIn Ads, and SEO/SEM platforms;
• Willingness to work on a hybrid basis: 2 days from the office, 3 days from home