BettingJobs are currently seeking a Head of SEO for an innovative iGaming company in their Manchester office. The Head of SEO will be responsible for developing innovative pathways for players to discover the brands, fine-tuning existing tools for maximum impact and educating teams on the latest SEO best practices.

This role would be well-suited to an experienced SEO professional with experience working within the online gaming industry, ideally with a focus on the UK market.

Responsibilities: 

• Coordinate, plan, develop and implement optimisation strategies that increase the company’s search engine results rankings which ultimately lead to new user acquisitions.
• Define and own the SEO product roadmap and lead execution, delivering great user experiences to both our natural search users and search engines.
• Manage and drive the product development process from idea to production for new products and feature launches.
• Perform on/off-page SEO audits, competitor analysis, and identify areas for improvement.
• SEO keywords and topic analysis to use throughout our website to promote each of our products.
• Run technical SEO audits and align with the related teams to guarantee the site is compliant with the latest best practices.
• Set measurable goals that demonstrate improvement in marketing efforts.
• Monitor daily performance metrics to understand SEO strategy performance.
• Maintain content planner, ensuring content and comms activities are aligned to corporate priorities.
• Liaise with developers and internal teams to troubleshoot issues.
• Research the external resources which contribute value to increasing search visibility
• Reporting regularly on search performance.
• Research SEO trends and share across teams.

Requirements:

• Experience in a senior SEO focussed position
• Strong knowledge of the iGaming industry in the UK
• Detailed knowledge of online casino would be a significant advantage
• Solid understanding of content marketing, outreach, and link acquisition strategies.
• Excellent leadership skills with experience managing and growing a team.
• Commercially savvy.