BettingJobs is working with a well-established gaming brand seeking to expand their senior team based in Manila with the addition of a Director of Acquisition Marketing.

Responsibilities:

• Lead the development and execution of the overall customer acquisition strategy, ensuring alignment with company growth goals and market opportunities
• Identify new acquisition channels, campaigns, and strategies to expand the customer base and increase revenue
• Oversee execution of multi-channel marketing campaigns (PPC, display, social, affiliates, SEO, email)
• Conduct market research to understand customer needs, competitor activities, and emerging trends in the online gambling industry
• Provide regular reporting to senior leadership on acquisition performance, including CPA, ROI, and lifetime value
• Manage budget allocation and resource planning to maximize ROI
• Use analytics to measure campaign performance, identify trends, and improve conversion rates and cost per acquisition (CPA)
• Collaborate with retention teams to ensure smooth transitions for newly acquired customers
• Stay current with industry regulations and ensure compliance across marketing practices

Requirements:

• 5+ years of proven experience in a senior acquisition marketing role targeting the east Asian market with experience also in the regulated Philippines landscape.
• Background in online gambling, iGaming, or gaming industry with both casino and sportsbook.
• Expertise in digital marketing channels (SEO, SEM, affiliate, display, social media, email)
• Strong analytical skills with experience using data to guide decisions
• Excellent leadership skills with ability to manage and motivate a team effectively
• In-depth knowledge of online gambling industry trends, legal regulations, and acquisition best practices