BettingJobs are working with a well-established B2B service provider who offer tech, marketing, operations and payments solutions that specialise within South-East Asian markets, who are seeking to hire a Digital Marketing Specialist to join their office in Abu Dhabi.

Responsibilities:

• Conduct keyword research and implement on-page and off-page SEO strategies.
• Optimize website content and landing pages for search engines.
• Monitor and analyse website traffic using tools like Google Analytics and SEMrush.
• Track SEO performance and adjust strategies for continuous improvement.
• Develop and manage social media campaigns across platforms (Facebook, Instagram, Twitter, LinkedIn, etc.).
• Create engaging content tailored to each social media platform.
• Monitor, track, and report on social media performance and adjust tactics accordingly.
• Collaborate with the content team to produce shareable content and videos.
• Optimize social media profiles to enhance visibility and engagement.
• Improve follower growth, engagement rates, and brand awareness.
• Ensure consistency in branding and messaging across all social channels.
• Plan and execute paid ad campaigns (Google Ads, Facebook Ads, Instagram Ads) to drive lead generation and sales.
• Monitor and optimize ad performance to meet KPIs and ROIs.
• Develop and execute email marketing campaigns to nurture leads and engage existing customers.
• Track email performance metrics and optimize content and design for better results.
• Monitor and report on the performance of all digital marketing campaigns.
• Provide insights and recommendations to improve performance and achieve marketing goals.
• Work closely with the design, content, and product teams to ensure cohesive and consistent messaging.
• Stay updated on industry trends and new digital marketing tools or strategies.

Requirements:

• Bachelor’s degree in Marketing, Communications, or a related field.
• 2+ years of experience in digital marketing, with a strong focus on SEO, SMM, and SMO.
• Proven experience with digital marketing tools such as Google Analytics, SEMrush, Ahrefs, Moz, and social media management tools.
• Solid understanding of paid advertising platforms (Google Ads, Facebook Ads, etc.).
• Strong analytical skills and ability to interpret data to make informed decisions.
• Excellent verbal and written communication skills.
• Ability to work independently in a remote environment and manage multiple tasks effectively.