BettingJobs are working with an Online Sportsbook and Casino Operator within the iGaming industry, who are looking to add a Head of Acquisition to their team based in London.
Responsibilities:
Develop and implement a comprehensive brand strategy aligned with business goals, market positioning, and target audience expectations.
Define and evolve the brand’s identity, tone of voice, and value proposition in the crypto casino space.
Ensure consistent brand messaging across all digital and offline channels.
Oversee the creation and maintenance of the brand’s visual identity
Collaborate with design and content teams to produce engaging, on-brand creative assets for campaigns, website, social media, and affiliates.
Conduct market research to understand player behaviour, preferences, and crypto adoption trends.
Monitor competitor branding strategies in both crypto and traditional iGaming markets.
Work closely with marketing, product, UX/UI, and development teams to ensure brand consistency across customer journeys.
Align branding efforts with SEO, CRM, acquisition, and retention strategies.
Lead the development and execution of brand awareness campaigns across multiple channels (e.g., digital, social, influencer, affiliate, PR).
Manage internal and external communication strategies, including press releases and brand partnerships.
Shape how the brand is perceived in influencer-led channels (e.g., YouTube, Twitch, Twitter/X).
Support community engagement and branding efforts in Discord, Telegram, and crypto-native forums.
Use analytics tools to measure brand awareness, perception, and campaign effectiveness.
Optimise branding strategies based on performance data and user feedback.
Build and lead a high-performing branding team (designers, strategists, copywriters).
Mentor team members and promote professional development aligned with company goals.
BettingJobs are working with a leading iGaming/sportsbook operator that target the UK market amongst several others. They have their main HQ based in Gibraltar whe...
BettingJobs is working with a well-established and highly successful B2C iGaming brand with offices in London, Cyprus and Latin America as they seek to hire a Product Marketing Executive for Bingo to join their team in Limassol.
The successful candidate will be responsible for supporting the day-to-day operations, promotions, and marketing of the online
PPC Executive
Marketing
Gibraltar
Permanent
Salary : Competitive
Job Ref: 1240569
BettingJobs are working with a leading iGaming/sportsbook operator that target the UK market amongst several others. They have their main HQ based in Gibraltar where they are planning to expand their Digital Marketing team at a rapid rate as we go into 2025. They are currently looking for a PPC Executive to join their team.
Responsibilities:
Assist
Affiliate Manager
Marketing
LATAM
Permanent
Salary : Competitive
Job Ref: 1239328
BettingJobs are currently seeking an Affiliate Manager for a growing iGaming company in their San José, Costa Rica office.
Responsibilities:
Assist in executing affiliate marketing strategies across sports, casino, lottery, and horse racing verticals, with a focus on acquiring First-Time Depositors (FTDs) and maximising ROI.
Manage relationships
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