BettingJobs is working with a new growing bookmaker within the iGaming industry who are seeking a CRM Manager. This role is based in their Dublin office.

Key Responsibilities:

• Develop and execute multi-channel CRM campaigns to drive customer loyalty and retention.
• Utilise data insights to segment audiences and personalize marketing communications.
• Optimise player journeys through automated workflows and lifecycle strategies to maximise ROI and continually optimise lifecycle offers
• Collaborate with marketing, product, and analytics teams to refine CRM performance.
• Analyse customer behavior and campaign effectiveness to enhance engagement.
• Work with marketing to design and execute bonusing
• Ensure compliance with regulatory requirements and responsible gaming standards.

Requirements:

• Proven experience in CRM management, preferably in the online gaming or sports betting industry.
• Strong analytical skills with the ability to leverage data for decision-making.
• Knowledge of SQL is a plus
• Expertise in CRM tools, email marketing, and automation platforms including push, SMS and other CRM channels.
• Solid understanding of basic HTML for email, email best practices & industry standards
• Creative mindset with a strategic approach to customer engagement.
• A proactive, results-driven attitude with excellent communication skills.