BettingJobs is working with an exciting and innovative startup in the Sweepstakes Casino space targeting the US market. They are looking to add a Digital Marketing Executive to their team based in London. The company are part of a larger group of successful iGaming companies and have a wealth of knowledge in the industry they are utilizing to tackle this new and exciting niche.

Responsibilities:

• Manage paid marketing campaigns across Meta, TikTok, Google, and other digital channels.
• Develop and execute content ideas aligned with player psychology and current social media trends.
• Analyse campaign data (Excel/Tableau/Power BI) to optimise and drive positive ROI.
• Collaborate with the CMO and wider marketing team to support brand growth.
• Identify opportunities for scaling campaigns while maintaining ROI discipline.

Requirements:

• 1–2 years of digital marketing experience on paid ad platforms such as Meta, TikTok and Google.
• A creative thinker who keeps up with social trends and understands buyer psychology.
• Comfortable analysing data to inform decisions (Excel/Tableau/Power BI).
• ROI-driven, with a growth mindset and a bias for action.
• Strong organisational skills, able to manage multiple campaigns and projects concurrently