BettingJobs is working with a new iGaming operator looking to grow its presence in the UAE market. This company is very much a start-up, and this Head of Marketing role will be one of the first hires.

Responsibilities:

• Lead end-to-end marketing campaigns across:
  • Paid media: Meta, Google, TikTok, YouTube, programmatic
  • Offline: Billboards, radio, newspaper, sponsorships, street activations
  • Non-traditional funnels: influencers, communities, content loops, local initiatives
• Design and execute campaigns tied to real-time pop culture, live events, and internet trends
• Coordinate closely with product and design teams to ensure seamless user journey from ad to gameplay
• Manage and continuously improve performance across key metrics:
  • CAC, ROAS, LTV, CTR, CPC, CPM, Conversion Rate, Retention
• Run A/B tests on creatives, copy, landing pages, and messaging
• Oversee full funnel tracking using tools like GA4, Meta Ads Manager, TikTok Ads Manager
• Lead messaging, copy, and creative hook ideation tailored to each market segment
• Build a culturally relevant brand that resonates with diverse player profiles
• Maintain competitive differentiation through compelling, locally adapted content
• Track competitive campaigns, media mix, and offers
• Rapidly respond with optimised counterstrategies
• Continuously experiment with new channels and formats to discover performance edge
• Deliver weekly/monthly marketing reports with strategic recommendations
• Collaborate with BI, product, and VIP/CRM teams to align campaigns with player behaviour and lifecycle
• Manage relationships with creative agencies, local media, and tech vendors

Requirements:

• 5+ years in digital and creative marketing, preferably in iGaming
• Proven success running paid media at scale across Meta, Google, TikTok, etc.
• Strong portfolio of trend-driven, culturally relevant campaign execution
• Experience managing offline channels (billboards, radio, OOH)
• Ability to launch timely campaigns tied to memes, events, and social trends
• Experience with non-traditional and viral growth funnels
• Mastery of CAC, ROAS, LTV, CTR, CPM, Retention, Conversion
• Deep understanding of local market behaviours and how to tailor messaging
• Strong in GA4, Meta Ads Manager, TikTok Ads, tracking systems
• Experience working with product, VIP, CRM, and content teams