BettingJobs is working with a well-established iGaming group running multi market brands, seeking to expand their portfolio with the addition of Crypto focused products. As such we are hiring for a Senior Content Strategy Manager.

This role can be remote (working to SAT hours). And requires past experience with iGaming crypto acquisition channels.

Responsibilities:

• Develop and lead the global content strategy aligned with brand positioning, campaigns, and product launches.
• Plan and execute multi-platform content (X/Twitter, TikTok, YouTube, Instagram, Discord, Telegram, blog, email, etc.)
• Identify Web3 culture trends and integrate them into reactive content pipelines.
• Write, design, and produce a wide range of high-impact content:
• Memes, reels, motion graphics, viral tweets
• Web3 explainers, campaign videos, and behind-the-scenes stories
• Product tutorials, crypto guides, and tournament highlights
• Oversee freelance creators and influencers (scripts, briefs, approvals).
• Define and maintain a distinct, edgy brand voice: confident, fun, bold.
• Ensure tone consistency across all marketing, community, and PR outputs.
• Use performance data to refine content tactics.
• Drive user engagement, retention, and loyalty through storytelling.

Requirements:

• 5 to 7+ years’ experience in content creation or creative direction, ideally in Web3, gaming, esports, crypto, or entertainment.
• Deep knowledge of crypto Twitter culture, gambling lingo, and Web3 memes.
• Proven track record of content that drives growth and engagement.
• A stunning portfolio of viral content, reels, campaigns or short-form storytelling.
• Experience working with designers, editors, videographers, and creators.
• Able to lead brand tone and make people feel something.