BettingJobs is working with a prominent online casino and sportsbook dedicated to providing an unparalleled betting experience. They are currently searching for an experienced CRM Specialist to join their friendly team based remotely.

Responsibilities:

• Establish and optimise cross-functional CRM workflows, ensuring effective communication with product, design, data, and risk teams.
• Develop and execute regional marketing and user retention strategies based on local market behaviour and preferences.
• Design and implement personalised promotions, reward mechanisms, and loyalty programs aligned with business goals.
• Coordinate with relevant teams to ensure smooth campaign execution, with clearly defined goals, KPIs, and evaluation criteria.
• Collaborate with the data team to create effective customer segmentation strategies and define required data fields and tracking events.
• Draft clear and structured creative briefs and work closely with designers to deliver campaign assets that align with brand identity.
• Create and continuously improve CRM content, including marketing copy, campaign pages, and related assets to enhance local user appeal.
• Analyse campaign performance and leverage data insights to optimise activities, boost user engagement, and increase repeat purchases.
• Ensure all CRM activities are compliant with relevant market regulations and responsible gaming standards.

Requirements:

• Proven experience in CRM strategy and execution within the iGaming or online betting industry.
• Strong understanding of customer behaviour, lifecycle marketing, and user retention strategies across multiple regions.
• Demonstrated success in designing and executing personalised promotions, reward campaigns, and loyalty programs.
• Ability to draft structured promotional requests with clear objectives, metrics, and risk assessments.
• In-depth understanding of customer segmentation strategies, capable of providing standardised field and event requirements to data teams.
• Excellent communication skills, with the ability to collaborate effectively with design and tech teams to drive execution.
• Extensive experience in CRM copywriting and campaign content creation, with a strong grasp of localisation and user psychology.
• Proficiency in CRM tools and marketing automation platforms.
• Knowledge of HTML/CSS is a plus, with the ability to make basic page adjustments.
• Strong data mindset and analytical skills, with the ability to derive actionable insights from user data.
• Fluent in English, with strong written and verbal communication skills.
• Familiarity with gambling regulations and responsible gaming standards across markets is a plus.