🎮She criticizes the UK gambling levy for poor governance and excluding industry-collaborating groups, arguing that prevention requires working with operators, not against them. Better Change focuses on educating players and helping businesses create safer, sustainable experiences that are also commercially viable.

💡Reed’s career is entrepreneurial and non-linear, highlighted by her Harvard Business School MBA, which she pursued despite strong skepticism. She is driven by challenging negative perceptions of the gambling industry and believes improving its reputation would unlock better outcomes for both businesses and consumers.