Diary of an iGaming Exec – Victoria Reed

1 min read
🔥Victoria Reed is the CEO and founder of Better Change, a consultancy focused on “positive play” in the gambling industry. Unlike traditional safer gambling organizations, her company works directly with operators to balance regulation, commercial success, and player wellbeing.

🎮She criticizes the UK gambling levy for poor governance and excluding industry-collaborating groups, arguing that prevention requires working with operators, not against them. Better Change focuses on educating players and helping businesses create safer, sustainable experiences that are also commercially viable.

💡Reed’s career is entrepreneurial and non-linear, highlighted by her Harvard Business School MBA, which she pursued despite strong skepticism. She is driven by challenging negative perceptions of the gambling industry and believes improving its reputation would unlock better outcomes for both businesses and consumers.

Subscribe to air_space (brought to you by BettingJobs) on YouTube or listen on all major podcast platforms for exclusive insights into the iGaming industry.


Each episode features high-profile guests and expert discussions on the latest trends, challenges, and innovations shaping the future of gaming.