The media landscape is changing, so what can PR teams do to create conversations journalists actually want to have? 🕵🏻‍♀️

In the latest episode of Diary of an iGaming Executive, Robin Hutchison sits down with journalist and Clear Concise Media Content and Editorial Consultant, Scott Longley. From the shift towards inbox-first, “smart brevity” journalism to the rise of US-led innovation and prediction markets, Scott shares his unfiltered perspective on the forces reshaping the industry.

A thoughtful, candid conversation with one of iGaming’s most experienced editorial voices, Scott also explores whether AI is going to transform or threaten journalism and the ever-changing relationship between B2B media, events and sponsorship.💡