After 17 years helping to build Blueprint Gaming from the ground up, Jo Purvis, Chief Commercial Officer at JP Consultancy, has embraced a new chapter in consulting.

In the latest Diary of an iGaming Exec episode with Robin Hutchison, Jo reflects on the early days: a tiny team and just a handful of games. Her story is a great reminder that businesses grow through strong content, trusted relationships and people willing to put in the miles.

Jo also shares her perspective on AI, mentorship, women in gaming and why this industry still has so much to offer the next generation.