Management of all acquisition marketing channels especially the affiliate function.
Liaison with publishers and marketing agency partners ensuring delivery of optimised campaign performance.
Day to day administration of the acquisition marketing budget.
Ongoing analysis of all acquisition activity, including benchmarking and reporting on all key metrics such as CPR, CPA, LTV, ROAS, Bonus spend etc, for each acquisition channel.
Regular reporting to Management on campaign performance.
Periodic updates to Management on new initiatives, features and ideas that may improve or enhance campaign performance.
Assisting Management with any other Marketing tasks as required.
Multi-year experience in an acquisition marketing role.
Expert in affiliate management for profitable growth.
Industry experience, with a particular emphasis on casino.
Awareness of the latest trends and acquisition marketing techniques.
An understanding of emerging markets will be advantageous & experience in unregulated markets.
Existing contacts at key publishers, media agencies and affiliates, relevant to the target markets, will be advantageous.