Senior Director, Brand & Creative
What are we building?
We are a team focused on becoming the best online sportsbook, casino, and social casino company in the world. We’re building a team that resonates passion for learning, operating and building new products and technologies for millions of consumers. We care about each customer's interaction, experience, behavior, and insight and strive to ensure we’re always acting authentically.
What’s the position?
We are looking for a Senior Director, Brand & Creative to own and carry out all brand & creative initiatives across our digital and retail businesses. You must be customer-centric, capable of understanding the different drivers of consumer engagement with our products and possess the ability to adapt our brand presentation to meet the needs of different demographics and geographies.
The Senior Director, Brand & Creative will first and foremost be the driver of bringing the brand to the digital sportsbook and casino space. Playing a significant role in our growth strategy, defining the consumer-facing brand, art, and visuals for all marketing channels, and developing visual identities for our physical retail sportsbook experiences. You will work cross-functionally to ensure creative programs are in line with our objectives and metrics. You embrace the ethos & brand and can take it to its optimal potential through a passion for the customer experience, incredible design expertise, and be innovative within our Digital visual identity from high-level concepts to detailed execution.
You will be a thought leader and people manager, who can further the team’s creativity while working collaboratively with both the marketing team and broader company stakeholders. You will know how to scale the brand in a complex and evolving environment, helping to conceptualize, design, and produce campaigns ranging from large-scale brand campaigns to email templates, social media content, paid ads, marketing sites, and retail experiences. A deep understanding of digital design, video, brand, social campaigns, physical spaces, and performance marketing is critical.
Be the primary owner for how the brand is expressed through powerful creative ideas
Manage, develop and build a creative team that can generate and execute global creative work to be leveraged across our markets
Own our brand guidelines and ensure consistency of brand design, brand experience, and TOV across all surfaces and channels
Lead a team of art directors, designers, copywriters, producers, and animators to respond to marketing briefs and product remarkable campaigns that drive growth
Develop a culture of creative excellence and mentor our talent to achieve world-class creative output
Be responsible for the budget, headcount, project management, and people management of the creative organization
What are we looking for?
The ideal candidate will have a:
Proven track record of leading world-class brand or creative organization and/or developing in-house agencies with experience scaling teams in the creative space for a culturally relevant brand
Comprehensive creative experience including agency and in-house experience (consumer technology or technology-enable experience preferred)
Extensive leadership experience with demonstrated ability to lead, develop, grow and retain a team
Ability to keep a pulse on the movements of digital branding and creative including, but not limited to, social, brand, and content relevance
Deep understanding of using customer insights, user research and audience segmentation to drive results
What’s in it for you?
We offer our employees more than just competitive compensation. Our team benefits include:
Competitive pay and benefits
Flexible vacation allowance
Startup culture backed by a secure, global brand