We're working with a major international betting and gaming firm, seeking an experience marketing specialist with experience across Scandinavia. The role can be based from either London or Malta.
Ownership of the acquisition marketing strategy and business performance for the Nordic region - primarily Sweden, Norway, Finland and Denmark
Deliver the agreed customer acquisition target KPIs
Define detailed marketing plans to target the Nordic market
Drive the product and content localisation to ensure suitability for the Nordic markets
Develop and execute the campaign plan and player communication including campaign briefing, helping to define customer target segments, brainstorming with copy writers and designers, signing off assets and marketing material etc.
P&L owner for Nordic markets
Constant monitoring and evaluation of campaigns in order to ensure they’re compliant, efficient and generate ROI
Communicate as needed to key departments within the business - Customer Service, Affiliate Marketing, Content, Design, Product and BI departments
Keep up-to-date with market and industry knowledge. Ensure all relevant regulations and relationships with third parties are maintained.
Regular communication and reporting business performance against target KPIs
Work closely with the Business Intelligence function to analyse business performance
Essential Skills & Experience:
A minimum of 5+ years’ experience in a related marketing role
A minimum 3+ years’ track record of working in Betting within the Nordics specifically
Excellent communication skills in English and Swedish
Analytical skills to assess existing deals and forecast and identify trends
Strong presentation skills and ability to convey strategic plans across different levels of the organisation
Experience representing a well-established brand