CRM Manager

Job Type:
Eastern Europe
Salary Description:
competitive salary and benefits
Job Ref:

Bettingjobs is working with a growing iGaming operator seeking to expand their team with an experienced CRM Manager to focus on their Sportsbook vertical located in the Tallinn office.

Sports CRM manager will be responsible for development and execution of sports campaigns portfolio and targeted offers, as well as managing sports customer base activity and NGR.

Coordination with global and regional marketing and trading team to develop a CRM campaigns plan aiming different customer base segments on monthly and weekly basis.
Development of new sports offers and bonusing mechanics as well as its terms and conditions.
Development and testing of new sports campaign ideas and segments, including briefs, copy, goals and KPIs.
Management of customer base lifecycle starting from onboarding to development, cross-sell, retention and win-back.
Management with BI function of customer segmentation and analytics, including campaigns post-analysis and optimization, ROI and costs, offers and bonus spend efficiency.
Management of CRM tools, channels and bonus tools development and utilization, as well as coordination with IT department for development roadmap and implementation
Close coordination with customer support to provide transparency and visibility for CS agents on existing campaigns, support in agents education and further complaints/requests resolution.
Management of CRM executives in regards of campaigns plan and bonus mechanics execution as well as data management and post-analysis

Sport enthusiast, strong knowledge of sports (local and international)
Previous experience of working in a sport CRM/marketing in the online gaming industry is essential
Highly customer-centric with great understanding of a customer lifecycle, behaviour and customer journeys
Passion to drive optimization through quantitative & qualitative insights
Good knowledge of CRM communication channels and overall campaign Best Practice
Strong cross-functional coordination
Strong Time Management skills

Contact Details:
Tel: +44 (0) 1355 588 988
Contact: euan

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