Bettingjobs is working with an iGaming leader seeking an experienced CRM Manager for a 12 month fixed term contract to join their Dublin office.
We require a CRM Manager specialising in all automated lifecycles for Casino players. This includes conversion, growth, cross-sell, retention and reactivation activities, with a strong focus on delivering improved LTV and enhancing the overall Customer Experience.
You will work in close collaboration with key stakeholders for Casino vertical, including Business Intelligence, Data Science, Marketing Delivery and Casino Marketing teams. The successful candidate will be expected to develop and implement coherent and long-term lifecycle plans, showing a total dedication to testing and optimisation of all initiatives. Our Casino vertical, despite already being very successful, represents a huge growth opportunity for the company. The successful applicant will be highly driven and motivated to delivering on planned activities and ultimately target important metrics.
Working closely with a strong customer engagement focus, measured through positive return on investment and customer satisfaction. You’ll take a data-driven and highly structured approach to all activities, ensuring pre and post-campaign analysis is carried out to resolve successfulness of each initiative. You will be responsible for showing outstanding creativity and a drive to deliver innovation in the role as well as more widely across the entire business.
You’ll take ownership of all critical metrics used to measure retention, prioritising new and existing initiatives to seek opportunity areas.
Who are we looking for:
• An individual with at least 2 years’ experience within a CRM, Digital Marketing or similar role with experience of implementing Lifecycle Campaigns in a multi-channel environment.
• Experience of developing targeted, trigger-based customer communication programmes - in particular Email, SMS, Push and Digital and some knowledge of the wider iGaming sector, its customers and current challenges.
• Strong interpersonal skills and the ability to work under pressure, balancing the requirements of many key stakeholders.
• You will also need to be customer-focused and passionate about improving the customer experience with strong analytical skills and ability to work independently and manage multiple activities.
As the ideal candidate, you will have:
Experience of CRM/Marketing tools such as IBM Unica, Message Studio & Urban Airship would be an advantage, but is not a requirement