CRM Manager

Job Type:
Permanent
Categories:
Marketing, Mobile
Location:
North America
Salary Description:
Competitive Salary Offered
Posted:
05-May-21
Job Ref:
15562

One of the leading sportsbetting companies in the North American market are looking for a CRM Manager to join their team in New Jersey or Toronto - or perhaps remote-based in North America. The Company’s sports betting app delivers an immersive and holistic mobile sports betting experience and is currently available to place wagers in New Jersey, Colorado, Illinois, Iowa and Indiana. Publicly traded on the Toronto Stock Exchange and the Nasdaq (SCR),

The company also creates and distributes innovative digital content through its web, social and esports platforms.

Typical Workday:
• Responsible for executing the CRM Strategy for the sportsbook and contributing to the development of a high-performance culture
• Create and implement end-to-end CRM campaigns that target customers at different stages of their lifecycle across email, push, SMS, and in-app mobile messaging
• Increase customer engagement and retention, reducing churn, and actively moving users further down the path to becoming loyal driving betting play days, bet count and customer lifetime value for the sportsbook
• Use data and work closely with the analytics team to identify key customer behaviors, assess and provide regular reporting on campaign performance, and continuously identify ways to improve the overall customer experience
• Maintain a promo and events calendar and draft copy, coordinate design, and schedule CRM campaigns on a weekly basis
• Run queries and build email lists
• Stay abreast of what’s happening in the category and provide competitor reviews
and insights to the team to help shape new promotional offers
• Other duties as required

Requirements:
• University Degree in Marketing, Business, Communications or related field
• 3+ years CRM experience or equivalent position
• Passionate and knowledgeable about sports
• Proven experience in delivering end-to-end CRM campaigns across email, push,
SMS and in-app mobile messaging
• High level of attention to detail
• Data-driven and curious about customer behaviour
• Optimistic, solutions oriented and a great problem solver
• Strong team player, always willing to offer support and assistance when required
• Collaborative in your approach and good at building strong working relationships
• Experience using email service providers or customer data platforms (experience
with Optimove preferred)

What We Offer:
● Competitive salary with Employee Share Purchase Plan
● Comprehensive Benefits package
● Fun, relaxed work environment
● Education and conference reimbursements
● Parental leave top up

Contact Details:
Tel: +44 (0) 1355 588 988
Contact: Jonathan
Email:

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